11.22.2018

Dolce & Gabbana boycott in China

The boycott of the global brand, Dolce & Gabbana, has been widespread with the controversy of the Chinese. As a result, the fashion show to be held in Shanghai, China, was suddenly canceled, and Chinese models were declared to be absent.

The controversial issue, which was the problem, was the pre-show video, which showed that a Chinese woman used chopsticks to eat Italian food ridiculously.

And Stefano Gabbana, co - founder and designer of Dolce & Gabbana, was once more arrogant because the Chinese claimed that he wrote "the country like a shit" on SNS.

So Stefano Gabbana said that his SNS account was hacked and he said i likes Chinese and Chinese culture, but the anger of the Chinese people is not likely to be easily reduced.

China's leading actress Zhnag Ziyi declared that she would not use any Dolce & Gabbana's products on SNS, and Dolce & Gabbana's Chinese models unilaterally declared a contract destruction.

In addition, it is also expected  that the Chinese market will turn into a downturn by declaring that Chinese luxury brand market companies will not deliver Dolce & Gabbana products.

The Chinese government is trying to make this public opinion calm down, but it is popular that it will be difficult without the response of Dolce & Gabbana.

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